Adhawks operates as a WBE and MBE. Our team consists of a solid core of experienced professionals. This allows Adhawks to be ultra-efficient in an industry driven by urgent needs and deadlines—where doing it right the first time is critical.

Our entire staff draws upon 130 years of marketing, advertising and PR experience. This reinforces our reputation of quality marketing efforts and proven results.
 

Principal duties include overall management of public relations and marketing communications with national, regional and local advertisers. This includes supervision of staff, management of accounts and sales, budget planning and directing collateral material production. Founder, partner.

With over 35 years of experience in advertising, marketing, research, account services, publications work, production and media, Sonia is a mecca in the art of negotiations.

As the co-founder of Adhawks, Sonia’s endless contributions and expertise has made Adhawks a success and has set a fine example in the community of being a female and minority business owner.

Assertive in ensuring that her clients are getting the best product at a fair cost, her energy is relentless in organizing winning marketing plans; another important facet in servicing our non-profit clients.

Sonia has worked with many national clients such as: American Home Foods, Aristokraft Cabinetry, Army-Air Force Exchange Service (AAFES), Cissell Manufacturing, Clark Memorial Hospital, Glenmore Distillers, KFC, Jefferson Hospital, Lakeview Rehab Center, Chi-Chi's, Brain Injury Association of Kentucky, McDonald’s and Presbyterian Church (U.S.A.).

Some past awards and affiliations include: Healthcare Marketing Report Awards on behalf of Jefferson Hospital; multiple Thoroughbred Marketing Awards on behalf of Clark Memorial Hospital and Lakeview Rehab Center; Women in Communication Membership Chair; Wilmette Women’s Club Membership Chair; International Order of Ears Volunteer, BPW Women’s Club; Republican Women’s Roundtable, Washington D.C.

Primary duties are new business and managing existing national, regional and local accounts. Responsible for directing agency and managing team in strategic planning, creative services, production development, media relations and overall communication planning.

With over 20 years experience in design, advertising, marketing and account services, Monica has a fervent reputation among her clients for out-servicing the big agencies with her fine attention to detail, contagious enthusiasm and a heightened ability to listen.

Her “hawk” eye assists clients in identifying target audiences, marketing objectives and even the finest details in assuring a project is successful.

Monica has worked with many national clients such as: RCA Electronics, ProScan Electronics, GE DSS, Warner Bros./RCA DVD Systems and Humana Inc.

Monica continually contributes to the community by volunteering for non-profit organizations such as: the American Junior Red Cross, the Fund for the Arts, Girl Scouts of Kentuckiana and Metro United Way.

Some of the honors and affiliations she has received are: Business First’s 40 Under 40 Leadership Honoree; Landmarks of Excellence Merit Award; Aster Healthcare Marketing Award; multiple Louies from the Louisville Ad Federation; Brain Injury Association of Kentucky Board Member; Pride Printing Marketing Scholarship Recipient.

Monica's current affiliations include Brain Injury Association of Kentucky Board Member, GLI IncTank Advisory Committee Member, Louisville Direct Marketing Association Member.

Designs and executes electronic layout and formatting of collateral, packaging, display and advertising projects. Design may integrate typographic, photographic, illustrative and graphic elements.

Directs the execution of advertising projects. Principal duty is the daily management of workflow between account services and creative services. Responsible for routing and communicating work projects and deadlines to internal and external customers, quality control and outside vendor coordination. Specializes in production Spanish materials. Additional responsibilities include account coordination and human resource management.

Preparation and successful execution of account services projects, working closely with account executives and team members from Creative Services and as well as with administrative staff, vendors and clients.