At Adhawks, our priority is our clients’ success accomplished by our results-oriented approach in which your message, service or product is effectively delivered to members of your intended audience. It is Adhawks’ central process for formulating creative marketing communication and public relations campaigns. The following three case studies demonstrate the success of this process:

 

Family Ministry magazine

A series of black & white ads was designed and placed in national religious publications aimed at pastors. After a full year's running in magazines such as Christianity Today and through a direct mail campaign, results reflected an 8% return response rate with subscriptions more than doubling.
 

“Stop In & Find Out” advertising campaign for the Presbyterian Church (U.S.A.)

The goal of this on-going campaign is to provide a comprehensive communication kit for congregations to invite people back to church. Three months after the kit was completed, 200 were purchased, and two to four new inquiries were received each day for over a year after the initial release.

Stan VanPutten, chairperson on the Evangelism Committee for the Green Mountain Presbyterian Church in Lakewood, Colorado, relates a success story about his church’s Stop In & Find Out campaign:

“Our pastor, Rev. Doug Mayben ordered the campaign materials, and after forming a committee, we implemented it in our community where radio was important to use. Our campaign had a good response; we measured a 31% increase in church membership—plus, our average attendance on sundays went from 80 to 163!”
 

TOYOTA philanthropic community campaign

In order to communicate Toyota's contributions to minority organizations through a mutual support of their community programs (such as the arts, for example), a series of black & white ads was designed and placed in the community organizations own event programs. The ads use a realistic, "slice-of-life-story" that centers on an attribute that has pertinence to the minority organization's program initiative. Attribute samples used are "Discovery," "Creating," and "Sharing."
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