Toyota/Georgetown Diversity Program Reaches Out to Hispanic/Latino Community Members

In its efforts to increase diversity and promote the integration of diverse people into the community, Toyota Motor Manufacturing of Kentucky, Inc., launched an employment program targeting Hispanics and Latinos. These Hispanic Initiative Program (HIP) participants received four hours of industrial training and four hours of English as a Second Language education. Participants are paid for their time in the six-month program and have the opportunity for full-time employment at Toyota Georgetown pending performance and available job openings. To date there have been 28 program graduates.

Thirty positions were available for the fall program and only ten had been filled after months of seeking applicants. Adhawks implemented targeted advertising in Spanish newspapers, radio stations and events resulting in the last 20 positions filling by September 1 only two weeks after the campaign launch.

Adhawks values Diversity in our attitudes and ideas. We seek to embrace our community, clients and staff, believing that diversity makes us stronger.

From strategies and media planning to publishing and design, our full-service agency will assist in getting your message out. Please call for more information.